We live in a World of Cognitive Warfare
A recent document prepared by the North Atlantic Treaty Organization (NATO) suggested that “in cognitive warfare, the human mind becomes the battlefield. The aim is to change not only what people think, but how they think and act. Waged successfully, it shapes and influences individual and group beliefs and behaviors to favor an aggressor's tactical or strategic objectives.”
This NATO document, of course, is addressing the world of international relations but the concept of “cognitive warfare” seems to parallel efforts “to change not only what people think, but how they think and act.” This project animates the efforts of media conglomerates-print, electronic, social media platforms. Changing how people think and act has its historic roots in campaigns to convince citizens to support wars, consume cigarettes, forget climate disasters, and to find flaws in populations because of class, race, gender, sexual preference, and/or religion. Creating images of enemies is central to launching wars. The processes of “branding” are similar in all realms of human experience.
Perhaps challenging the process of “branding” should be on the agenda for all those who seek a more humane society. Break up “branding machines.” Democratize the ability to describe and express experiences. And, in the educational sphere, teach students to analyze brands and to evaluate their relative accuracy.
